World’s No.1 TV brand 12 years running

Samsung is the world’s No. 1 TV brand, leading the industry with the highest market share for 12 straight years. With Samsung TV, you can enjoy advanced technology, outstanding design, innovative services, and the content partnerships that consumers demand.

HDR, see more details

Watch HDR content with better clarity and detailed colour expression. Samsung HD TV gives you more accurate details in bright and dark scenes.

Ultra clean view

Analyzing original content with an advanced algorithm, Ultra Clean View gives you higher quality images with less distortion. Enjoy the clear picture.

PurColour 

Watch your favourite content with natural colours that deliver details as crisp as the real thing. Get a more colourful viewing experience.

Micro Dimming Pro

Experience shadow detail and colour. Dividing the screen into zones, Micro Dimming Pro analyzes each one for deeper blacks and purer whites.

An intelligent way to enjoy the smart TV

Get to your entertainment the faster, easier, and intelligent way. One Depth gathers a variety of content for you on one screen. Get easy access to different content providers and check out the thumbnail previews before diving in.